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Designing a 360° Digital Growth Strategy for Torqus
- 20.02.2026
Reading Time: 2 minutes
Client Type
SaaS Technology Company
Industry
Restaurant & F&B Technology
Business Stage
Growth-stage, Industry Leader
Engagement Type
360° Digital Marketing Strategy & Execution
Primary Audience
Restaurant Owners & F&B Businesses
Geography
India
Business Context
Torqus, a Times Group company, is India’s state-of-the-art software provider offering a comprehensive 360-degree technology solution for restaurants. The company was founded with the objective of streamlining and automating operations within the F&B industry through its suite of SaaS products.
As a leading restaurant software provider (now In-Resto), Torqus sought to strengthen its brand presence and unlock structured sales opportunities in the digital ecosystem.
The Challenge
While the platform had a strong social and compliance-driven purpose, it required:
- A structured 360-degree digital marketing campaign
- Increased organic visibility across search platforms
- Targeted lead generation campaigns to support sales growth
- Consistent engagement with restaurant owners and F&B decision-makers
- Stronger positioning as an industry spokesperson
What Was At Risk
- Limited organic search presence in a competitive SaaS category
- Missed digital lead generation opportunities
- Reduced visibility among restaurant decision-makers
- Underutilization of digital platforms for brand authority building
Our Approach
360° Digital Strategy Framework
An omnipresent digital ecosystem was built across platforms, with each medium assigned a clear and measurable objective.
Search Engine Optimization (SEO)
- Implemented SEO strategy targeting 60+ focused keywords
- Ensured maximum organic visibility and improved website traffic
Performance Marketing
- Designed optimally targeted Google Search campaigns
- Launched focused Facebook ad campaigns
- Directed efforts toward securing qualified leads and boosting sales
Social & Authority Building
- Leveraged Facebook, Twitter, and Instagram to create structured engagement and conversation
- Used platforms like Glassdoor and Quora to position Torqus as an industry spokesperson
Developed curated blogs to strengthen connection with restaurant owners and establish thought leadership
Deliverables
360° digital marketing strategy roadmap
SEO execution targeting 60+ keywords
Google Search and Facebook ad campaign management
Multi-platform social media management
Blog strategy and content execution
Brand authority positioning across relevant forums
Outcomes & Impact
2,000+ qualified leads generated within 6 months
1 million+ cumulative reach across social media platforms
The integrated digital approach successfully drove both brand awareness and measurable sales outcomes.
Consequence Avoided
By implementing a structured 360-degree strategy, Torqus avoided fragmented digital efforts and inconsistent lead generation. The focused execution ensured sustainable visibility and business-driven performance.
Why This Worked
The engagement succeeded due to a clearly defined objective for every digital channel. By combining SEO, performance marketing, social engagement, and thought leadership, Torqus was able to strengthen both brand authority and lead generation simultaneously
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